ESTABLISHED 2026
Fierce Advocates.
A dynamic husband-wife team that's half word-nerd, half rock star.
Decades of global life experience.
A people-first purpose.
A passion for—and deep knowledge of—story.
Millions of words written and edited.
Industry expertise and connection to the best pros.
Our Values
What we stand for
Authenticity
No AI. No templates. All 100%, organic human-made content. Be real.
Purpose
Nothing for its own sake. No filler words. Just a clean, pure signal that provides lift.
Originality
Go against the flow. Risk telling the truth. Sing it out loud—even if it's not popular.
Value
People need what you carry because it's unique. Sometimes a shift in perspective is all it takes to provide a little light.
Story
People need a great story. Yours is unique to you. And it can probably help someone else.
The first purpose of any business venture is to serve a need. People aren't numbers, so we're not here for the scorekeepers. We're here for the passionate ones, the dreamers, the storytellers. We're here to connect you to who you need and the tools required to write it down so that it can get out there and do something.
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But do what? Something good, of course.
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We believe in your unique awesomeness, but we also believe excellence is a thing. In other words, you may have a great idea, but nobody's entitled to success. You're gonna have to walk this out. Make the cut, and we're here to walk with you.
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If a story is a journey, then so is writing it out. Some stories are better left untold, but some are gold because they provide lift, they add value beyond the numbers. You know it when you encounter it because it makes you feel something. That's what we're looking for. And we're on a mission to find it.
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That's why we established White Noise Publishing: because the world desperately needs stories that don't suck.
The Team
Chris White
April White
Chris has written and edited more than 5 million words so far. As an editor, he's great at helping you develop your story while amplifying your unique voice. As an author and writer himself, he knows what it's like at every point in the writing process.
April is our resident expert and specialist in all things people. She's the kind of warrior you want at your side when you go into battle. There isn't a more enthusiastic advocate for people under the sun.