The Team
Chris and April White are the founders of White Noise Publishing. We believe that artists can change the world. Their faith in Jesus and their love of family is foundational to everything they do. They have raised two incredible and creative young men, are celebrating their 25th anniversary this year. It seems like a great time to launch a publishing company!
Check out the video below to find out more about who we are and what we are passionate about.
Chris White
Chris is an author, editor, story builder, writing coach and mentor; in his spare time, he is a drummer and moto enthusiast.
Chris has written and edited more than 5 million words, helping shape stories to carry a powerful message. As an editor, he's great at helping you develop your story while amplifying your unique voice. As an author and writer himself, he understands the publishing process at every point on the journey.
Fun fact about Chris; He is a total word nerd, and he has a vast collection of dictionaries...that he actually uses.
April is a singer/ songwriter, former rock band front girl, an expert in architecting spaces for community and connection, and a WNP project manager and marketing strategist.
April is our resident expert at all things people; the ability to see and value people is a superpower. She is the kind of warrior you want by your side when you go into battle, or you're just trying to get your project over the line. There isn't a more enthusiastic advocate for people under the sun, and she loves helping dreams become reality.
Fun fact about April; She is a closet coffee shop start up expert and has helped launch eight shops for other people. If we work together you can ask me which ones, maybe it's one of your favs.
April White
Our Values
What we stand for
Authenticity
No AI. No templates. All 100%, organic human-made content. Be real.
Purpose
Nothing for its own sake. No filler words. Just a clean, pure signal that provides lift.
Originality
Go against the flow. Risk telling the truth. Sing it out loud—even if it's not popular.
Value
People need what you carry because it's unique. Sometimes a shift in perspective is all it takes to provide a little light.
Story
People need a great story. Yours is unique to you. And it can probably help someone else.
ESTABLISHED 2026
Fierce Advocates.
A dynamic husband-wife team that's half word-nerd, half rock star.
Decades of global life experience.
A people-first purpose.
A passion for—and deep knowledge of—story.
Millions of words written and edited.
Industry expertise and connection to the best pros.
The first purpose of any business venture is to serve a need. People aren't numbers, so we're not here for the scorekeepers. We're here for the passionate ones, the dreamers, the storytellers. We're here to connect you to who you need and the tools required to write it down so that it can get out there and do something.
But do what? Something good, of course.
We believe in your unique awesomeness, but we also believe excellence is a thing. In other words, you may have a great idea, but nobody's entitled to success. You're gonna have to walk this out. Make the cut, and we're here to walk with you.
If a story is a journey, then so is writing it out. Some stories are better left untold, but some are gold because they provide lift, they add value beyond the numbers. You know it when you encounter it because it makes you feel something. That's what we're looking for. And we're on a mission to find it.
That's why we established White Noise Publishing: because the world desperately needs stories that don't suck.